{"id":253254,"date":"2018-06-29T08:29:00","date_gmt":"2018-06-29T00:29:00","guid":{"rendered":"https:\/\/articles.ricacorp.com\/?p=253254"},"modified":"2019-04-12T15:24:03","modified_gmt":"2019-04-12T07:24:03","slug":"%e9%81%8f%e6%8a%91%e9%9c%80%e6%b1%82%ef%bc%8c%e5%a6%82%e4%bd%95%e6%89%8d%e6%9c%83%e5%8a%9b%e5%ba%a6%e8%b6%b3%e5%a4%a0%ef%bc%9f3","status":"publish","type":"post","link":"https:\/\/www.ricacorp.com\/articles\/2018\/06\/29\/%e9%81%8f%e6%8a%91%e9%9c%80%e6%b1%82%ef%bc%8c%e5%a6%82%e4%bd%95%e6%89%8d%e6%9c%83%e5%8a%9b%e5%ba%a6%e8%b6%b3%e5%a4%a0%ef%bc%9f3\/","title":{"rendered":"\u904f\u6291\u9700\u6c42\uff0c\u5982\u4f55\u624d\u6703\u529b\u5ea6\u8db3\u5920\uff1f(3)"},"content":{"rendered":"

\u8981\u597d\u597d\u6cbb\u7406\u9996\u7f6e\u5ba2<\/span><\/strong><\/p>\n

2013<\/span>\u5e74<\/span>2<\/span>\u6708\uff0c\u653f\u5e9c\u63a8\u51fa\u6db5\u84cb\u4f4f\u5b85\u548c\u975e\u4f4f\u5b85\u7269\u696d\u7684<\/span>DSD<\/span>\u8fa3\u7a05\u3002<\/span>\u4f4f\u5b85\u65b9\u9762\uff0c\u9664\u9996\u7f6e\u5ba2\u53ef\u7e73\u4ed8\u8f03\u4f4e\u7a05\u7387\u5916\uff0c\u5176\u4ed6\u8cb7\u5bb6\u8cfc\u8cb7\u4f4f\u5b85\u6642\uff0c\u5747\u9808\u4f9d\u7167\u8981\u6c42\u7e73\u4ed8\u76f8\u7b49\u65bc\u6a13\u50f9<\/span>1.5%<\/span>\u81f3<\/span>8.5%<\/span>\u7684<\/span>DSD<\/span>\uff0c\u4ee4\u7f6e\u696d\u6210\u672c\u5927\u589e\u3002\u8ca1\u7d93\u4e8b\u52d9\u53ca\u5eab\u52d9\u5c40\u6578\u64da\u986f\u793a\uff0c\u9996\u7f6e\u5ba2\u4f54\u672c\u5730\u8cb7\u5bb6\u7684\u6bd4\u4f8b\u65bc<\/span>2013<\/span>\u5e74<\/span>3<\/span>\u6708\u81f3<\/span>2014<\/span>\u5e74<\/span>6<\/span>\u6708\u5927\u90e8\u5206\u6642\u9593\u5728<\/span>80%<\/span>\u4ee5\u4e0a\u6c34\u5e73\uff0c\u5176\u5f8c\u5169\u5e74\u591a\u76f8\u95dc\u6bd4\u4f8b\u4fbf\u4e00\u76f4\u5728<\/span>80%<\/span>\u4ee5\u4e0b<\/span>\u3002<\/span><\/p>\n

\n

2016<\/span>\u5e74<\/span>11<\/span>\u6708\uff0c\u653f\u5e9c\u56e0\u61c9\u6a13\u5e02\u71be\u71b1\uff0c\u5ba3\u5e03\u300c\u52a0\u8fa3\u300d\u7248<\/span>DSD<\/span>\uff0c\u9664\u9996\u7f6e\u5ba2<\/span>\u53ef\u7e73\u4ed8\u8f03\u4f4e\u7a05\u7387\u7684<\/span>DSD<\/span>\u5916\uff0c\u5176\u4ed6\u4f4f\u5b85\u8cb7\u5bb6\u7684<\/span>DSD<\/span>\u7a05\u7387\u4e00\u5f8b\u8abf\u9ad8\u81f3<\/span>15%<\/span>\uff0c<\/span>\u76f8\u95dc\u63aa\u65bd\u523a\u6fc0\u5927\u91cf\u9996\u7f6e\u5ba2\u5165\u5e02\uff0c\u4f54\u672c\u6e2f\u6c38\u4e45\u6027\u5c45\u6c11\uff08\u4e0b\u7a31\u672c\u5730\u8cb7\u5bb6\uff09\u7684\u6bd4\u4f8b\u6fc0\u589e<\/span>\u3002\u9996\u7f6e\u5ba2\u6bd4\u4f8b\u9664\u4e86\u5728\u8a72\u6708\u964d\u81f3<\/span>69.8%<\/span>\uff0c\u7fcc\u6708\u5373\u6025\u5f48\u81f3<\/span>92.6%<\/span>\uff0c<\/span>\u81ea<\/span>2016<\/span>\u5e74<\/span>12<\/span>\u6708\u81f3\u4eca\u5e74<\/span>2<\/span>\u6708\u9023\u7e8c<\/span>15<\/span>\u500b\u6708\u8655\u65bc\u4e5d\u6210\u4ee5\u4e0a\u6c34\u5e73\uff0c<\/span>\u4e26\u65bc<\/span>2017<\/span>\u5e74<\/span>1<\/span>\u6708\u767b\u4e0a<\/span>94.9%<\/span>\u9ad8\u4f4d\u3002\u5176\u5f8c\u9996\u7f6e\u5ba2\u6bd4\u4f8b\u4e00\u76f4\u7dad\u6301\u4e5d\u6210\u4ee5\u4e0a\u3002\u4eca\u5e74<\/span><\/span>2<\/span>\u6708\uff0c\u5728<\/span>5241<\/span>\u5b97\u6d89\u53ca\u672c\u5730\u8cb7\u5bb6\u7684\u4f4f\u5b85\u6210\u4ea4\u4e2d\uff0c<\/span>4904<\/span>\u5b97\u7531\u9996\u7f6e\u5ba2\u8cfc\u8cb7\uff0c\u6bd4\u4f8b\u9054<\/span>93.6%<\/span>\uff0c\u9023\u7e8c<\/span>15<\/span>\u500b\u6708\u8655\u65bc\u4e5d\u6210\u4ee5\u4e0a\u3002<\/span><\/p>\n

\u8fd1\u5e74\u767c\u5c55\u5546\u7a4d\u6975\u63a8\u65b0\u76e4\uff0c\u70ba\u4e86\u4fc3\u92b7\uff0c\u63d0\u4f9b\u512a\u60e0\u5354\u52a9\u9996\u7f6e\u5ba2\u4e0a\u8eca\u3002\u8ca1\u7d93\u4e8b\u52d9\u53ca\u5eab\u52d9\u5c40\u6578\u64da\u986f\u793a\uff0c\u9996\u7f6e\u5ba2\u4f54\u4e00\u624b\u65b0\u76e4\u6210\u4ea4\u6bd4\u4f8b\uff0c<\/span>2013\/14<\/span>\u8ca1\u653f\u5e74\u5ea6\u66fe\u9054<\/span>76.6%<\/span>\uff0c<\/span>2014\/15<\/span>\u5e74\u5ea6\u66fe\u8dcc\u81f3<\/span>58%<\/span>\uff0c\u60df\u5176\u5f8c\u9023\u7e8c<\/span>3<\/span>\u500b\u5e74\u5ea6\u4e0a\u63da\uff0c\u81f3<\/span>2017\/18<\/span>\u5e74\u5ea6\uff08\u622a\u81f3<\/span>2018<\/span>\u5e74<\/span>2<\/span>\u6708\uff09\u9054<\/span>79.2%<\/span>\uff0c\u5275<\/span>2013<\/span>\u5e74<\/span>4<\/span>\u6708\u300a\u4e00\u624b\u4f4f\u5b85\u7269\u696d\u92b7\u552e\u689d\u4f8b\u300b\u5be6\u65bd\u4ee5\u4f86\u65b0\u9ad8<\/span>\u3002<\/span><\/p>\n

\u70ba\u4ec0\u9ebc\u9996\u7f6e\u5ba2\u9019<\/span>5<\/span>\u5e74\u4f86\u8702\u64c1\u800c\u81f3\uff1f\u653f\u5e9c\u7d66\u4e86\u4ed6\u5011\u4e00\u4e9b\u4ec0\u9ebc<\/span>\u512a\u60e0\uff1f\u512a\u60e0\u4e0d\u5c11\uff0c\u4ea6\u4e0d\u5c0f\uff1a<\/span><\/p>\n

1.     2013<\/span>\u5e74<\/span>2<\/span>\u6708\u4ee5\u4f86\uff0c\u4ed6\u5011\u8cfc\u8cb7\u9996\u500b\u4f4f\u5b85\u7269\u696d\u7947\u9700\u7e73\u7d0d\u5f88\u4f4e\u7684\u5370\u82b1\u7a05\uff0c\u7531<\/span>$100<\/span>\u81f3<\/span>4.25%<\/span>\ufe50\u8996\u6210\u4ea4\u50f9\u800c\u5b9a\uff0c\u4f46\u975e\u9996\u7f6e\u5ba2\u5247\u7531<\/span>1.5%<\/span>\u81f3<\/span>8.5%<\/span>\uff0c\u666e\u904d\u9ad8\u4e00\u500d\uff1b\u7531<\/span>2016<\/span>\u5e74<\/span>11<\/span>\u6708<\/span>4<\/span>\u65e5\u8d77\uff0c\u975e\u9996\u7f6e\u5ba2\u8981\u4ed8\u5283\u4e00\u7684<\/span>15%<\/span>\uff0c<\/span>\u800c\u9996\u7f6e\u5ba2\u7167\u820a\u4ee5<\/span>2013<\/span>\u5e74<\/span>2<\/span>\u6708\u7684\u6a19\u6e96\u8a08\u7b97\u3002<\/span><\/p>\n

2.     <\/span>\u9996\u7f6e\u5ba2\u7121\u9700\u7e73\u4ed8<\/span>15%<\/span>\u7684\u8cb7\u5bb6\u5370\u82b1\u7a05\uff0c\u975e\u9996\u7f6e\u5ba2\u5247\u9700\u3002<\/span><\/p>\n

3.     <\/span>\u5728<\/span>1000<\/span>\u842c\u6210\u4ea4\u50f9\u4ee5\u4e0b\uff0c\u9996\u7f6e\u5ba2\u7684\u6309\u63ed\u6210\u6578\u53ef\u9ad8\u9054<\/span>60%<\/span>\uff0c\u8f03\u975e\u9996\u7f6e\u7684\u9ad8<\/span>10%<\/span>\u3002<\/span><\/p>\n

\u4e00\u4efd\u540d\u70ba\u300c<\/span>2018<\/span>\u4e0a\u534a\u5e74\u9999\u6e2f\u623f\u5730\u7522\u524d\u666f\u554f\u5377\u8abf\u67e5\u300d\u65bc\u4eca\u5e74\u5e74\u521d\u7531\u7269\u696d\u7db2\u7ad9<\/span>REA<\/span>\u96c6\u5718\u59d4\u8a17\u5c3c\u723e\u68ee\uff08<\/span>Nielsen<\/span>\uff09\u8209\u8fa6\uff0c\u8abf\u67e5\u662f\u4ee5\u7db2\u4e0a\u554f\u5377\u5f62\u5f0f\u9032\u884c\u7684\uff0c\u6210\u529f\u8a2a\u554f\u4e86<\/span>1003<\/span>\u540d\u5e02\u6c11\u3002\u53d7\u8a2a\u8005\u4e2d\u6709\u56db\u6210\u672a\u6301\u6709\u7269\u696d\uff0c\u9019\u7fa4\u4eba\u4e2d\u8d85\u904e\u516d\u6210\u662f<\/span>35<\/span>\u6b72\u4ee5\u4e0b\u7684\u5e74\u8f15\u4eba<\/span>\u3002<\/span><\/p>\n

\u8abf\u67e5\u986f\u793a\uff0c\u5728<\/span>\u904e\u53bb\u4e00\u5e74\u7f6e\u696d\u7684\u53d7\u8a2a\u8005\u7576\u4e2d\uff0c<\/span>47%<\/span>\u662f\u81ea\u7528\uff08\u5305\u62ec\u70ba\u751f\u80b2\u4f5c\u6e96\u5099\uff09\uff0c\u4f46<\/span>46%<\/span>\u537b\u662f\u6295\u8cc7\u7528\u9014\uff0c\u800c\u5269\u4e0b<\/span>7%<\/span>\u5247\u662f\u6210\u529f\u9760\u7236\u5e79\uff0c\u7236\u6bcd\u8cb7\u7d66\u5b50\u5973\u7d50\u5a5a\u4e4b\u7528\u3002\u9019\u4e9b\u4e0a\u8eca\u4eba\u58eb\u8cb7\u5165\u7684\u6a13\u50f9\u4e2d\u4f4d\u6578\u70ba<\/span>780<\/span>\u842c\u5143<\/span>\u3002<\/span><\/p>\n

\u4e0d\u904e\uff0c\u8868\u660e\u6709\u610f\u5728\u672a\u4f86\u4e00\u5e74\u4e0a\u8eca\u7684\u4eba\u53ea\u6709<\/span>29%<\/span>\uff0c\u7576\u4e2d\u5305\u62ec<\/span>9%<\/span>\u8a08\u5283\u5728\u6d77\u5916\u7f6e\u696d\uff0c\u800c\u90a3\u9918\u4e0b<\/span>20%<\/span>\u8003\u616e\u5728\u6e2f\u8cb7\u6a13\u7684\u53d7\u8a2a\u8005\u4e2d\uff0c<\/span>49%<\/span>\u662f\u81ea\u4f4f\u7528\u9014\uff08\u5305\u62ec\u70ba\u751f\u80b2\u4f5c\u6e96\u5099\uff09\uff0c<\/span>41%<\/span>\u662f\u6295\u8cc7\u4e4b\u7528\uff0c\u9918\u4e0b<\/span>10%<\/span>\u662f\u7e7c\u7e8c\u4e0a\u6f14\u6210\u529f\u9760\u7236\u5e79\uff0c\u70ba\u5b50\u5973\u7d50\u5a5a\u4f5c\u6e96\u5099\u3002<\/span><\/p>\n

\u5728\u7d71\u8a08\u5b78\u4e0a\uff0c\u554f\u5377\u8abf\u67e5\u7684<\/span>1003<\/span>\u540d\u53d7\u8a2a\u5e02\u6c11\u53ef\u88ab\u8996\u4e00\u500b\u53cd\u6620\u6574\u9ad4<\/span>(Total pop\u00adu\u00adla\u00adtion) <\/span>\u7684\u6a23\u672c<\/span>(sam\u00adple)<\/span>\uff0c\u5b83\u7684\u67d0\u4e9b\u6578\u64da\u662f\u4ee4\u4eba\u9707\u9a5a\u7684\uff0c\u4f8b\u5982\u5df2\u4e0a\u8eca\u7684\u9996\u7f6e\u5ba2\uff0c\u6709<\/span>46%<\/span>\u3002\u8cb7\u4f86\u662f\u4f5c\u6295\u8cc7\u7528\u9014\u7684\uff1b\u6709\u610f\u5728\u672a\u4f86\u4e00\u5e74\u4e0a\u8eca\u7684\uff0c<\/span>41%<\/span>\u662f\u4f5c\u6295\u8cc7\u4e4b\u7528\uff1b\u5df2\u4e0a\u8eca\u53ca\u6253\u7b97\u4e0a\u8eca\u7684\uff0c\u8cb7\u4f86\u4f5c\u6295\u8cc7\u7528\u9014\u7684\u6bd4\u7387\u90fd\u5341\u5206\u543b\u5408\uff0c\u7d04\u70ba\u56db\u6210\u591a\u3002<\/span><\/p>\n

\u5c07\u9019\u4e9b\u7d71\u8a08\u6578\u64da\u548c\u9996\u7f6e\u5ba2\u8fd1\u5e7e\u5e74\u5728\u672c\u5730\u8cb7\u5bb6\u4e2d\u6240\u4f54\u7684\u6bd4\u4f8b\uff08\u4e00\u822c\u90fd\u5728<\/span>90%<\/span>\u4ee5\u4e0a\uff09\u4e00\u4f75\u770b\uff0c\u6211\u5011\u5c31\u5f97\u51fa\u66f4\u4ee4\u4eba\u9707\u9a5a\u7684\u7d50\u8ad6\uff1a\u300c\u5728\u672c\u5730\u8cb7\u5bb6\u7684\u6bcf\u6708\u7269\u696d\u8cb7\u8ce3\u6210\u4ea4\u4e2d\uff0c<\/span>41%<\/span>\u8cb7\u4f86\u4f5c\u6295\u8cc7\uff0f\u6295\u6a5f\u4e4b\u7528\u300d\u3002<\/span><\/p>\n

\u9996\u7f6e\u5ba2\uff08\u7279\u5225\u662f\u90a3\u4e9b\u501f\u52a9\u76f4\u7cfb\u89aa\u5c6c\u4f5c\u9996\u7f6e\u5ba2\u53bb\u5716\u5229\u4e4b\u4eba\uff09\u5c0d\u6a13\u50f9\u7684\u98ca\u5347\uff0c\u63a8\u6ce2\u52a9\u703e\u4e4b\u529f\uff0c\u6050\u6015\u4e0d\u5728\u570b\u5167\u8cb7\u5bb6\u4e4b\u4e0b\u3002<\/span><\/p>\n

\u8981\u5f04\u597d\u672c\u6e2f\u7269\u696d\u9700\u6c42\u7684\u7ba1\u7406\uff0c\u5149\u662f\u96c6\u4e2d\u706b\u529b\u5c0d\u4ed8\u570b\u5167\u8cb7\u5bb6\u662f\u4e0d\u6210\u7684\uff0c\u9084\u8981\u540c\u6642\u5c0d\u4ed8\u672c\u5730\u7684\u6295\u8cc7\u5ba2\uff0d\u9996\u7f6e\u5ba2\uff01\u800c\u6700\u6709\u6548\u7684\u904f\u6291\u63aa\u65bd\u5c31\u662f\u5ee2\u9664\u9996\u7f6e\u5ba2\u5236\u5ea6\u3002<\/span><\/p>\n

 <\/span><\/p>\n

- \u5b8c -<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u8981\u597d\u597d\u6cbb\u7406\u9996\u7f6e\u5ba2
\n2013\u5e742\u6708\uff0c\u653f\u5e9c\u63a8\u51fa\u6db5\u84cb\u4f4f\u5b85\u548c\u975e\u4f4f\u5b85\u7269\u696d\u7684DSD\u8fa3\u7a05\u3002\u4f4f\u5b85\u65b9\u9762\uff0c\u9664\u9996\u7f6e\u5ba2\u53ef\u7e73<\/p>\n","protected":false},"author":183,"featured_media":253139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[26783],"tags":[27220],"class_list":["post-253254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-26783","tag-27220"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ricacorp.com\/articles\/wp-json\/wp\/v2\/posts\/253254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ricacorp.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ricacorp.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ricacorp.com\/articles\/wp-json\/wp\/v2\/users\/183"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ricacorp.com\/articles\/wp-json\/wp\/v2\/comments?post=253254"}],"version-history":[{"count":1,"href":"https:\/\/www.ricacorp.com\/articles\/wp-json\/wp\/v2\/posts\/253254\/revisions"}],"predecessor-version":[{"id":256600,"href":"https:\/\/www.ricacorp.com\/articles\/wp-json\/wp\/v2\/posts\/253254\/revisions\/256600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ricacorp.com\/articles\/wp-json\/wp\/v2\/media\/253139"}],"wp:attachment":[{"href":"https:\/\/www.ricacorp.com\/articles\/wp-json\/wp\/v2\/media?parent=253254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ricacorp.com\/articles\/wp-json\/wp\/v2\/categories?post=253254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ricacorp.com\/articles\/wp-json\/wp\/v2\/tags?post=253254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}