網上公司多亂撥資源

接 連 寫 了 多 篇 評 論 十 八 居 經 營 模 式 的 文 章 ， 希 望 十 八 居 的 管 理 當 局 不 至 於 不 高 興 。 十 八 居 屬 新 鮮 事 物 ， 引 起 行 內 關 注 ， 並 作 出 種 種 猜 想 與 評 論 ， 其 實 是 自 然 不 過 的 事 ， 所 不 同 是 一 般 人 只 把 它 拿 作 茶 餘 飯 後 的 佐 料 ， 我 卻 拿 出 來 在 網 頁 上 公 開 討 論 。 這 其 實 對 十 八 居 的 經 營 者 很 有 好 處 ， 因 為 一 間 新 公 司 要 打 進 一 個 市 場 ， 必 須 知 己 知 彼 ， 始 能 作 出 正 確 的 策 略 ， 有 些 公 司 出 錢 找 人 要 作 調 查 ， 也 不 過 要 了 解 行 家 對 自 己 的 態 度 。 另 一 方 面 ， 刺 激 傳 統 行 家 作 激 烈 反 應 ， 亦 是 新 來 者 增 加 名 聲 的 好 方 法 ， 具 佐 斯 就 是 以 這 種 手 法 為 亞 馬 遜 書 店 建 立 市 場 地 位 的 。 他 不 斷 大 言 不 慚 地 攻 擊 邦 諾 等 傳 統 書 店 如 何 及 不 上 他 ， 引 起 傳 媒 廣 泛 報 導 ， 在 短 期 裏 達 到 廣 告 的 效 果 ， 做 到 世 人 皆 知 。 十 八 居 其 實 亦 可 惜 助 我 的 文 章 ， 向 社 會 展 示 你 們 的 經 營 新 理 念 。 
互 聯 網 上 的 公 司 在 資 源 運 用 上 ， 一 般 都 因 循 傳 統 公 司 的 慣 例 ， 但 事 物 總 有 它 自 己 的 規 律 不 一 定 可 以 主 觀 任 意 劃 撥 。 以 我 觀 察 ， 現 時 互 聯 網 公 司 的 資 源 調 撥 手 法 ， 只 屬 於 一 種 新 的 嘗 試 ， 並 未 發 展 出 一 種 成 功 的 經 驗 。 即 使 亞 馬 遜 書 店 能 否 成 功 亦 是 未 知 之 數 ， 它 只 是 開 始 得 不 錯 ， 還 需 要 不 斷 調 整 自 己 ， 才 能 真 正 成 為 一 間 賺 錢 的 公 司 而 生 存 下 來 。 因 此 ， 不 可 以 一 下 子 把 亞 馬 遜 的 資 源 劃 撥 手 法 都 照 搬 過 來 。 一 來 這 根 本 不 是 成 功 的 經 驗 ， 二 來 這 失 去 了 創 新 ， 失 去 了 新 生 事 物 的 最 優 越 的 本 質 。 
我 發 覺 互 聯 網 公 司 的 一 項 普 遍 特 性 ， 就 是 喜 歡 亂 花 資 源 在 廣 告 宣 傳 上 ， 實 質 業 務 未 開 展 ， 就 把 數 以 百 萬 計 的 錢 拿 去 做 廣 告 。 宣 傳 的 只 是 他 們 將 來 可 能 有 機 會 做 到 的 事 ， 而 不 是 現 在 已 可 令 顧 客 的 需 求 得 以 滿 足 ， 以 至 來 光 顧 的 客 人 覺 得 這 類 公 司 虛 有 其 表 ， 不 是 可 以 依 靠 的 對 象 。 這 種 自 我 倒 米 ， 愚 不 可 及 的 手 法 ， 究 竟 是 怎 樣 演 變 出 來 的 ， 起 初 我 百 思 不 得 其 解 ， 最 近 我 才 明 白 其 中 道 理 。 原 因 是 流 入 這 個 新 興 行 業 的 資 金 太 多 了 ， 以 至 管 理 者 不 懂 珍 惜 ， 加 上 投 資 者 對 這 種 新 興 行 業 都 沒 有 經 驗 ， 只 好 任 管 理 者 妙 想 天 開 ， 而 對 於 管 理 者 而 言 ， 大 量 廣 告 宣 傳 是 最 快 看 到 成 效 的 方 法 ， 相 反 要 做 好 實 質 業 務 ， 就 非 一 朝 一 夕 可 能 得 到 了 。 再 者 ， 很 多 投 資 者 本 身 也 沒 有 長 期 從 事 本 業 的 誠 意 ， 不 外 想 在 金 融 市 場 集 資 去 作 其 他 收 購 。 這 種 發 展 絕 不 健 康 。 因 此 ， 我 覺 得 ， 網 上 的 公 司 如 果 不 重 新 調 節 自 己 資 源 劃 撥 的 方 式 ， 長 此 下 去 是 不 可 能 成 功 的 。